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Autor	Yuriy Hubeni, Oksana Krupa, Volodymyr Krupa, Nataliia Raiter
Tytuł	Globalization and Local Determinants of HORECA Customers Market Behavior in the Wholesale Food Market
Title	Globalization and Local Determinants of HORECA Customers Market Behavior in the Wholesale Food Market
Słowa kluczowe	globalization, HoReCa, wholesale trade, wholesale market of agricultural production, wholesale purchase, customers’ market behavior
Key words	globalization, HoReCa, wholesale trade, wholesale market of agricultural production, wholesale purchase, customers’ market behavior
Abstrakt	The article is devoted to the research of local determinants of HoReCa sphere subject economic behavior in the wholesale markets of agricultural production under hospitality sphere globalization in Ukraine. The authors generalized the key provisions of consumer market behavior theories and its formation factors in HoReCa sphere. The peculiarities of agricultural wholesale market functioning are defined and the competitive surrounding of wholesale food market in western region of Ukraine is characterized. Main principles of business organization in HoReCa sphere are studied; the impact of globalization and foreign economic activity vectors on this sphere internationalization is outlined. The results of research project made by the authors are given, which was aimed at examining motives and peculiarities of HoReCa customers market behavior when wholesale purchasing agricultural production for their own business. The research was conducted on the basis of “Shuvar” market of agricultural production Ltd. - the largest in Western Ukraine wholesale agricultural market. It consists of several specialized food halls, including HoReCa centre. The structure of HoReCa establishments, that are “Shuvar” wholesale market clients, is analyzed. The factors influencing their managers’ decisions, concerning purchase assortment, its frequency, the most convenient time of goods delivery, are investigated. The evaluation of significance degree of certain products purchase, including price, products homogeneity, their constant availability, exclusiveness, is received. HoReCa sphere subjects’ wishes were studied, concerning purchase information support in the wholesale market, for service quality improvement.
Abstract	The article is devoted to the research of local determinants of HoReCa sphere subject economic behavior in the wholesale markets of agricultural production under hospitality sphere globalization in Ukraine. The authors generalized the key provisions of consumer market behavior theories and its formation factors in HoReCa sphere. The peculiarities of agricultural wholesale market functioning are defined and the competitive surrounding of wholesale food market in western region of Ukraine is characterized. Main principles of business organization in HoReCa sphere are studied; the impact of globalization and foreign economic activity vectors on this sphere internationalization is outlined. The results of research project made by the authors are given, which was aimed at examining motives and peculiarities of HoReCa customers market behavior when wholesale purchasing agricultural production for their own business. The research was conducted on the basis of “Shuvar” market of agricultural production Ltd. - the largest in Western Ukraine wholesale agricultural market. It consists of several specialized food halls, including HoReCa centre. The structure of HoReCa establishments, that are “Shuvar” wholesale market clients, is analyzed. The factors influencing their managers’ decisions, concerning purchase assortment, its frequency, the most convenient time of goods delivery, are investigated. The evaluation of significance degree of certain products purchase, including price, products homogeneity, their constant availability, exclusiveness, is received. HoReCa sphere subjects’ wishes were studied, concerning purchase information support in the wholesale market, for service quality improvement.
Cytowanie	Hubeni Y., Krupa O., Krupa V., Raiter N. (2020) Globalization and Local Determinants of HORECA Customers Market Behavior in the Wholesale Food Market.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 20(35), z. 1: 25-39
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Pełny tekst	PRS_2020_T20(35)_n1_s25.pdf

Autor	Anna Kondak, Adrian Konior, Beata Tarczydło
Tytuł	SELECTED UNDERTAKINGS OF SHARING TRANSPORT SERVICES BY CONTEMPORARY CONSUMERS: RESEARCH RESULTS
Title	Wybrane przedsięwzięcia współdzielonych przez współczesnych konsumentów usług transportowych. Wyniki badań
Słowa kluczowe	consumers behaviour, sharing services and/or products, sharing economy, sharing transport services in the Polish market, case studies, research results and recommendations.
Key words	zachowania konsumentów, współdzielenie usług i/lub produktów, ekonomia współdzielenia, przedsięwzięcia współdzielenia usług transportowych z rynku polskiego, studia przypadków, rezultaty badań i rekomendacje.
Abstrakt	The primary objective of the paper is to discuss examples of sharing transport services in the Polish market as manifestations of the application of the idea of the sharing economy by contemporary consumers. Based on the essence of the considered concept and/or economy model, a review of previous studies was made and subjects for the authors’ own research were selected. The case study and online survey methods were used. In particular, services offered under the Traficar, Uber, and Wavelo brands were analysed. The research that was conducted made it possible to identify the determinants, as well as the advantages and disadvantages, of this type of market practice. It also allowed to develop certain recommendations for marketers interested in the methodical application of sharing services and/or products.
Abstract	Celem głównym opracowania było omówienie przykładów współdzielenia przez współczesnych konsumentów usług transportowych z rynku polskiego jako przejawu zastosowania idei ekonomii współdzielenia. Wychodząc od istoty uwzględnianej koncepcji i/lub modelu gospodarki, dokonano przeglądu dotychczasowych badań i wybrano obiekty do badań własnych autorów opracowania. Zastosowano metody studiów przypadków i ankietę internetową. W szczególności objęto analizą przedsięwzięcia oferowane pod markami Traficar, Uber i Wavelo. Przeprowadzone badania umożliwiły zidentyfikowanie uwarunkowań oraz zalet i wad tego typu praktyk rynkowych. Pozwoliły także na wypracowanie pewnych rekomendacji dla marketerów zainteresowanych metodycznym wdrażaniem współdzielenia usług i/lub produktów.
Cytowanie	Kondak A., Konior A., Tarczydło B. (2020) SELECTED UNDERTAKINGS OF SHARING TRANSPORT SERVICES BY CONTEMPORARY CONSUMERS: RESEARCH RESULTS.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 23(72): 222-236
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Pełny tekst	PEFIM_2020_n72_s222.pdf

Autor	Justyna Góral, Włodzimierz Rembisz
Tytuł	Marże marketingowe i wartości dodane w łańcuchu dostaw żywności w Polsce
Title	Marketing Margins and Added Value in the Food Supply Chain in Poland
Słowa kluczowe	marża marketingowa, wartość dodana, łańcuch dostaw żywności
Key words	marketing margin, added value, food supply chain
Abstrakt	Zagadnienie udziału producenta rolnego w finalnej cenie żywności budzi zainteresowanie naukowców oraz polityków. Komisja Europejska (2014, 2016) podjęła działania mające na celu wzmocnienie sektora rolnego w ramach łańcucha dostaw żywności. W Polsce zintensyfikowano promocję sprzedaży bezpośredniej. Działanie te mają na celu skrócenie łańcucha dostaw żywności oraz poprawę siły rynkowej producentów rolnych. Siła rynkowa oznacza zdolność przedsiębiorstwa do podniesienia ceny własnego produktu bez obniżenia poziomu sprzedaży na rzecz konkurentów. Celem badań było wskazanie tendencji w zakresie kształtowania się marż marketingowych oraz wartości dodanych w łańcuchu dostaw żywności. Pomiar ten służył poszukiwaniu odpowiedzi – które grupy produktów cechuje najwyższy poziom wartości dodanej i największa zdolność poprawy dochodów producentów rolnych? Szacowanie wartości dodanej obrazuje - gdzie trafia „złotówka żywnościowa” finalnego konsumenta?
Abstract	The issue of agricultural producer participation in the final food price is of interest to scientists and politicians. The European Commission (2014, 2016) commissioned the preparation of expertise in this area, as a result of which actions were taken to strengthen the agricultural sector. In Poland, for example, the promotion of direct sales has been intensified. These activities are aimed at shortening the food supply chain and improving the market power of agricultural producers. Market power means the ability of an enterprise to increase the price of its own product without reducing the level of sales to competitors. The aim of the research was to indicate trends in the area of marketing margins and added value in the food supply chain. This measurement served the search for the answer - which product groups have the highest level of added value and the greatest ability to improve the income of agricultural producers? The estimation of the value added illustrates - where does the "food zloty" of the final consumer go?
Cytowanie	Góral J., Rembisz W. (2019) Marże marketingowe i wartości dodane w łańcuchu dostaw żywności w Polsce.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 4: 47-57
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Pełny tekst	PRS_2019_T19(34)_n4_s47.pdf